Shows recorded in Pod City include “The Bridge: 50 Years of Hip Hop” “Higher Learning With Van Lathan and Rachel Lindsay,” where the hosts discuss Black culture, politics and sports and “Nosy Neighbors,” hosted by comedians Candice Thompson and Chinedu Unaka.A post shared by Spotify News union will enable the promotion of Bresh’s official playlists on Spotify, “Hitazo Tras Hitazo,” which contains more than 40 hours of the most-listened-to and most-danced-to songs.

Among the most popular programs are “The Joe Rogan Experience” and New York magazine’s investigative podcast series “Cover Story.” Spotify - which released 108 new, original and exclusive podcasts in the third quarter - has a wide range of audio programs on its platform spanning various categories, including true crime, news and pop culture. “They saw a massive opportunity with podcasting and that they can start funding this content and be engaged with the partner on it and having an ownership stake in the actual content itself.” “Spotify built itself as a company that creates a solution for people to stream music from the start, and they’re beholden to doing deals with all the major labels and paying out streaming royalties, but the issue for them has always been they never owned any of it,” said Travis Dunlap, a digital media agent with WME. Beyond centralizing its podcasting business in one place, the new Los Angeles operation allows Spotify to reduce the costs of paying outside vendors, attract and nurture new talent, and produce more original shows that it can own and distribute.

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